"What is it that we can do today, so that our children can flourish in the abundance that we created by our decisions?"
- "Kiss the Ground"
I am Anne-Marijn, founder of VELD.
That question above, has occupied my mind for years. All my life I have been concerned with the well-being of earth, people and animals. When my son was born, I knew I had to do more: I wanted to actively contribute to solutions. During a permaculture course, I discovered the power of regenerative living. Nature turned out to be full of answers - an experience that changed my thinking and actions forever.
With VELD I want to pass on that experience: a place where nature restores and where people learn, experience and are inspired to live regeneratively.
I do not do this alone: together with a dedicated team of experts in nature restoration, architecture and hospitality, I work on the development and implementation of VELD. Their knowledge and experience are crucial to realizing this vision.
Stroming is at the forefront of influential new concepts that contribute to a more natural, safe and livable Netherlands.
Residential Pioneers is a leading architectural firm whose goal is to bring healthy, systemic change to the way we build and live.
Kajola creates and designs commercially driven hospitality solutions with impact for start-ups, scale-ups and corporate companies.
In addition, we work with a broad network of other specialists and consultants to make VELD a reality.
To secure its goals, VELD is steward owned, fully serving its mission. The legal structure provides the right foundation and secures the principles below in its legal DNA.
Built for impact
Profit serves the mission
Profit is a means, not an end, and is reinvested in nature and society. Investors receive a fair but capped return.
Rights nature & society
Nature and community are official stakeholders and are entitled to a share of the profits. The area remains protected for future generations.
Flexibility for the future
The structure allows for long-term partnerships and can grow with them, for example to a commons model.
Self-governance
Decisions are made by the team working daily in VELD . Thus, expertise and commitment are central.
Organization
Currently, VELD operates as Stichting VELD, led by founder Anne-Marijn Bogers and overseen by an independent Board of Continuity (SB).
Once a location is established, a two-tiered structure emerges:
VELD Foundation: Owner of the land, guardian of the mission.
VELD Cooperative: Responsible for implementation and economic law, with decisions within the core team.
The SB monitors the mission and approves strategic direction changes. It is currently being established. We will share more about its members here soon.
