"What is it that we can do today, so that our children can flourish in the abundance that we created by our decisions?"

- "Kiss the Ground"

I am Anne-Marijn, the founder of VELD. I've thought about that quote so much.

For as long as I can remember, I have been concerned with the well-being of the earth, animals and people. When my son was born, I really wanted to take action. If I want my child to grow up in a healthy environment, I need to be part of the solution and not part of the problem.

Thanks to my permaculture training, I was introduced to regenerative living and regenerative practices. This did so much to me. It was a powerful feeling to consciously see, feel and understand nature and all its solutions. An experience that triggered a lot of change in me personally.

With VELD , I hope that other people can also begin to have wonderful experiences and learn things that cause change in our thinking and actions, with more connection and respect for nature and earth.

At LinkedIn you can find everything about my work experience and career.

Together with a dedicated team of experts in nature restoration, architecture and hospitality, I work to develop and implement VELD. Their knowledge and experience are vital to realizing this vision.

Stroming is at the forefront of influential new concepts that contribute to a more natural, safe and livable Netherlands.

Residential Pioneers is a leading architectural firm whose goal is to bring healthy, systemic change to the way we build and live.

Kajola creates and designs commercially driven hospitality solutions with impact for start-ups, scale-ups and corporate companies.

In addition, we work with a broad network of other specialists and consultants to make VELD a reality.

VELD exists for one purpose: to restore and protect nature and to inspire and activate people toward a regenerative lifestyle. Therefore, VELD is steward owned, and structured so that it serves only this mission. The chosen legal structure provides the right foundation for this and allows the objectives below to be embedded in its legal DNA.

Built for impact

Profit in the service of the mission

Profit is a means, not an end, and is reinvested in nature and society. Investors receive capped returns but have no overarching control.

Nature and community are official stakeholders. The natural area remains protected for future generations, and profits are used to support nature & regenerative initiatives.

Rights nature & society

Flexibility for the future

The structure allows for long-term partnerships and may evolve in the future, for example to a commons model.

Self-governance

Decisions are made by those who work in VELD every day, so expertise and team involvement are central.

Currently, VELD operates as a foundation(Stichting VELD), led by founder Anne-Marijn Bogers and overseen by an independent Board of Continuity (SB). Once a location is established, VELD will move to a two-tier structure:

  • VELD Foundation - Continues to own the land, protecting it for the future and guarding the mission.

  • VELD Cooperative - Conducts day-to-day operations and has beneficial ownership of the land, keeping decisions within the core team.

The SB approves strategic and course-changing decisions and ensures that VELD stays true to its mission.

With this design, we ensure that VELD contributes in the long term to regeneration-of nature, people and society.

Council of Continuity

The Council of Continuity is currently being established. We will share more information about the members here soon.